Crafting high-performing

Digital Experience

that drive positive business growth

  • I transformed customer data into actionable insights that fueled platform optimization and growth.

  • Utilizing web analytics data, I identified critical touchpoints and user behavior patterns. Based on these insights, I led the development and implementation of a systematic plan to address website issues and ensure a user-friendly experience across all platforms.

  • My ability to translate data into action resulted in improved penetration, increased ROAS, and a significant boost in overall ROI across organic, paid, and CRM channels.

What I do
(and do well)

Unifying diverse digital initiatives through performance analysis, driving a more effective digital strategy

Drive digital initiatives that maximize their impact and reach their full potential

Crafting digital initiatives that maximize their impact.

Performance & Optimization

Digital platform
Brand & Engagement
Full-funnel Marketing performance

Digital Marketing

Organic & Paid Media Personalisation & OneToOne
Optimization and reporting

Data & Analytics

Dashboard & reporting
Online data strategy
Analytics optimization

Digital strategy

Strategy & Roadmap
Actionable plan Principle & Tactical