Crafting high-performing
Digital Experience
that drive positive business growth
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I transformed customer data into actionable insights that fueled platform optimization and growth.
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Utilizing web analytics data, I identified critical touchpoints and user behavior patterns. Based on these insights, I led the development and implementation of a systematic plan to address website issues and ensure a user-friendly experience across all platforms.
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My ability to translate data into action resulted in improved penetration, increased ROAS, and a significant boost in overall ROI across organic, paid, and CRM channels.
What I do
(and do well)
Unifying diverse digital initiatives through performance analysis, driving a more effective digital strategy
Drive digital initiatives that maximize their impact and reach their full potential
Crafting digital initiatives that maximize their impact.
Performance & Optimization
Digital platform
Brand & Engagement
Full-funnel Marketing performance
Digital Marketing
Organic & Paid Media Personalisation & OneToOne
Optimization and reporting
Data & Analytics
Dashboard & reporting
Online data strategy
Analytics optimization
Digital strategy
Strategy & Roadmap
Actionable plan Principle & Tactical