“I've always been a bit of a tech nerd. It all started with a nagging curiosity about how things work. But just knowing wasn't enough – I wanted to take that knowledge and turn it into something more, something that could make a real difference”.
I'm a results-driven digital strategist with a passion for creating exceptional digital experiences. My diverse background, spanning e-commerce, digital marketing, and community leadership, has equipped me with a comprehensive understanding of the digital landscape and the ability to connect with people from various backgrounds.
As a data-driven professional, I leverage analytics to optimize digital performance and deliver measurable results. My expertise includes:
Digital Analytics: Analyzing data to inform strategic decisions and optimizations.
E-commerce: Driving growth through effective e-commerce strategies and user experience optimization.
Digital Marketing: Implementing targeted campaigns across various channels to reach and engage audiences.
UX Optimization: Enhancing user experiences to increase engagement and conversions.
Cross-functional Collaboration: Building strong relationships and working effectively with teams to achieve shared goals.
I am committed to understanding and meeting each unique needs. My human-centered approach allows me to create personalized digital experiences that resonate with audiences and drive business success.
Work experience
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I led extensive data analysis and modeling initiatives. I implemented modern data modeling methodologies and utilized data analytics technology to optimize clinical data processes and improve utilization.
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By crafting engaging digital experiences at Copenhagen Airport, I've improved passenger engagement by 65% and streamlined their journey through data-driven optimization.
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Leveraging data expertise, I led the development and implementation of data-driven marketing strategies across IKEA. My leadership drove significant improvements in full-funnel marketing performance and ROI.
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At IKEA e-commerce, I transformed customer data into actionable insights that fueled platform optimization and growth. This resulted in a 20% increase in revenue.
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Digital Analytics Specialist (Sony Mobile & Digital Agencies): Analyzed and optimized performance across SEO, SEM, and SMM channels, driving growth for both in-house and client brands.
Revenue
+20%
+65%
Engagement
+35%
Penetration
“My expertise lies in developing data-driven strategies and roadmaps. But my true strength lies in being creatively resourceful to craft solutions that deliver positive impact.”